ABOUT AMAZON MANIA 

Amazon Mania was born during an informal conversation among three Brazilian friends from different backgrounds (an engineer, a business administrator and an economist) who were sharing their views on how creating a 100% Brazilian company might impact the poverty they saw in their local communities.  They envisioned a company that would create pride in its owners, employees and neighbors by creating an understanding of and cultivating the richness and diversity of the Amazon Rainforest.  The three friends recognized that the Amazon’s wealth of exotic plants and fruit was being lost at an alarming pace to deforestation, and thought that they could benefit the environment by teaching the Amazonian people about the advantages of creating a sustainable harvest of fruit instead of cutting down trees for timber.  At the same time, they knew that they would be bringing an exciting product to the people of Brazil.

As a result, Amazon Mania started in 2003 in São José dos Campos and we have been creating a new model for the açaí business ever since.  Amazon Mania initially produced 1 kg bars of popular- and medium-grade açaí.  We then introduced AçaíTwist™ (a traditional mix of açaí and guaraná) in 10 kg boxes for use in stores.  With convenient packaging and easy-to-make recipes, AçaíTwist™ has allowed even the smallest store to offer açaí to its customers and has revolutionized the way Brazilians consume açaí.  Before AçaíTwist™, the 1 kg bars had to be grinded and mixed with syrup and water.  The process was messy and the taste would vary depending on how much açaí was lost in the grinding process.  With AçaíTwist™, a standard recipe can be created due to our smooth mix between the açaí pulp and syrup.  Its hygienic packaging requires only a blender to prepare a tasty treat of açaí in less than 30 seconds.  In 2004, we created a convenient package of four individual 250g packs with the final consumer in mind.  Now, anyone can prepare a single serving of their favorite açaí recipe in the comfort of their home at anytime.  Amazon Mania’s products can be found in juice bars, restaurants, health stores, grocery stores and ice cream shops throughout Brazil.