FRUIT ARE A
BIT like pop stars. Remember when pomegranates exploded onto the scene last
year? But this summer, there’s a new contender that’s got something to offer
that no kumquat or baby banana could ever match: Açaí (pronounced ah-sigh-EE)
actually gives you a rush.
A small,
purple palm berry that grows wild in the Amazon, açaí has been hugely popular in
Brazil for years, where it’s whipped up by street vendors into a frozen slush
and eaten out of big bowls, kind of like Red Bull ice cream. It’s even marketed
to the same hip, athletic set as Red Bull. And the potent fruit is a favorite
of Brazilian surfers and jujitsu fighters.
You won’t
see the berry itself at your local grocer; it spoils too easily. Instead, the
pulp is mashed, mixed with a tiny amount of the natural caffeine source guaraná, and sold frozen. The traditional way to prepare the mix is by
blending a 14-ounce package with a half cup of apple juice and a banana and
topping it off with granola, though health clubs also put it in smoothies. The
taste is like a red wine with a hint of chocolate; the buzz, like a less
jittery, more filling double latte. "Our customers love it," says Juan Martinez,
of Mani’s Bakery, a trendy Los Angeles eatery. "They eat it for breakfast and
don’t have to eat again until three in the afternoon.“
It’s not
completely clear where the boost comes from. The added guaraná per serving
contains less caffeine than a cup of decaf. One guess is that there’s something
about the natural sugars in the fruit that creates a multiplier effect with the
guaraná.