"In the battle for the healthiest fruit-smoothie ingredients, a purple berry from the Brazilian rainforest is quietly winning...  But we like it for a simpler reason:  it's delicious."

- Outside Magazine

POLYPHENOLICS  

Polyphenolics are compounds that are known to provide much of the flavor, color and taste to fruits, vegetables and seeds.  The various health benefits of polyphenolics have been associated with their antioxidant, antibacterial, anti-inflammatory and anti-allergenic properties.  Polyphenolics’ antioxidant properties have been shown to slow down aging by providing protection against oxidation damage and they have been further linked to:  

§     Reducing the risk of cardiovascular disease, cancer and other degenerative diseases

§     Reducing the effects of brain aging and improving memory

§     Protecting the urinary tract against urinary tract infections